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INTRODUCTION TO BUSINESS OPERATIONS
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Business Function: HR
  • Business Function: Operations
  • Business Function: Marketing
  • Business Function: Finance and Accounting
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

BUSINESS LAW
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Solving problems (e.g. failure to perform, liabilities)
  • Safeguarding creditors’ rights
  • Forms of business organizations

MATHEMATICS
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of derivatives
  • Understanding Differential Equations
  • Applications of Differential equations
  • Understanding Logarithms
  • Applications of Logarithms

 

STATISTICS
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

 

FINANCIAL ACCOUNTING
6 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

INTRODUCTION TO MEDIA MANAGEMENT
3 ECTS

  • Definition of communication, media, and media management
  • Characteristics of media products
  • Media audiences and value chains
  • Media economics: Firms, markets, industries
  • Media convergence
  • The economics of advertising
  • Publishing media/ future of journalism in the context of citizen journalism
  • Film and cinema management
  • Broadcast/ TV management
  • Online and social media management
  • Media ethics

MEDIA PRODUCTION
3 ECTS

  • Pre-Production/ development: brainstorming, scribbling/ drafting ideas, concept development, creative writing, script writing, pitching
  • Production: introduction to film/TV/video, audio/ radio, graphics, print, online media production
  • Post-production: cutting, sound on vision, modularization of contents for different media channels (streaming in webisodes, cross-channel approaches)
  • Distribution: get an audience, plan a premiere
  • Modularized usage of media contents across different media channels and regarding various audiences
  • Licensing models
  • Project management in practice: Completion of a film production in a team
  • Successful producers: screen competitors and role models
  • Inspiring creative media artists: learn from the masters
  • Creative tools for storytelling: how to use camera, software, actors for the best

BUSINES ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MICRO ECONOMICS
6 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

  • Introduction (Relevance of HRM and future challenges of HRM)
  • Recruitment and Attraction
  • Selection
  • HR Planning, Controlling & Instruments (e.g. Analysis and Design of Work)
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • HR Ethics
  • Trends in HRM (e.g. Work-Life-Balance, Employability, Diversity, …)

MARKETING
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

MARKET RESEARCH
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Basic data analysis (how to use it)
  • Report preparation and presentation

COST ACCOUNTING
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue
  • Budgeting

SOCIAL MEDIA MARKETING
3 ECTS

  • Markets are conversations
  • Listen and learn
  • Shift from one-to-many to many-to-many communication
  • Social Media: Concepts and theories
  • Social Media in advertising and marketing
  • Viral marketing
  • Branding
  • Awareness and user engagement
  • Social Media strategic planning
  • Social Media measures
  • Social Media marketing case studies
  • Social Media marketing techniques and tools
  • Social Media ethics
  • Trust and transparency
  • Social media literacy

CORPORATE COMMUNICATIONS
3 ECTS

  • Internal and external communications of the company: Definitions, actors, approaches, tools
  • PR Management
  • Corporate communication with employees and shareholders
  • Corporate communication with suppliers
  • Corporate communication with the Media, governments, customers, society at large, and non-governmental organizations
  • Social Media Communication of the firm
  • Sustainable Communication
  • Corporate Social Responsibility
  • Crisis communication

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGEN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MACRO ECONOMICS
6 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

STRATEGIC MANAGEMENT
3 ECTS

• Introduction to Strategy and Strategic Management
  • Introduction to Strategy and Strategic Management
  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Generic business-level strategies for competitive advantage
  • Basic corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • International market entry modes
  • Mergers, acquisitions and alliances
  • Strategic entrepreneurship and innovation
  • Strategic leadership
  • Organizational structure and controls
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

 

INTERNATIONAL MANAGEMENT
ECTS

  • Global competition and the transnational corporation in the global economy
  • Emerging markets
  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • New approaches in International Management (Born Global, QRC, …)
  • Networks and innovation
  • Managing people in multinational enterprises
  • Managing expatriates
  • Leadership and management behavior in multinational companies
  • Organizational culture
  • Subsidiary culture

SOCIAL SCIENCE BASICS
3 ECTS

  • Social sciences and its methods
  • Individual and society
  • Human behaviour and organisation
  • Development of civilisations
  • Culture and the individual
  • Values and values change
  • Decision making and power
  • Politics and society
  • Social and political institutions
  • Economics and society
  • Global issues

EMPIRICAL SOCIAL RESEARCH
3 ECTS

  • Theory and hypotheses
  • Qualitative method
  • Quantitative method
  • Research designs
  • Data collection methods
  • Correlation and Causality
  • Sampling
  • Data collection
  • Coding
  • Ethics

SOCIAL MEDIA MONITORING
3 ECTS

  • Social Media Monitoring strategies
  • Social Signals
  • Methods, tools, and services for social media monitoring
  • Social media metrics
  • Sentiment analysis (tonality)
  • Content analysis & basics of text mining
  • Influencer analysis
  • Campaign monitoring
  • Competitor analysis using social media and other data sources, e.g., Google
  • Trends
  • Trend detection
  • Issue Monitoring
  • Social media consulting
  • Privacy

TRANSMEDIA MANAGEMENT
3 ECTS

  • History of transmedia
  • Definition of ‘cross-media’ and ‘transmedia’
  • Cross-media and transmedia cases
  • Media channels, including recent media channel trends
  • Selection of content (formats) for different media platforms
  • Monetising digital content
  • Marketing and advertising trends
  • Digital rights

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary informati-
  • on: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched
  • information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

MEDIA LAW
3 ECTS

  • Basic legal aspects of Media Law
  • Introduction + Copyright Law I
  • Copyright Law II
  • Trademark Law
  • Unfair Competition
  • Press Law
  • Licensing Law
  • Media Law in business practice: Music business, film/ television business, advertising business, management/PR business.

MEDIA CALCULATION & FINANCE
3 ECTS

  • Types and sources of media finance
  • Print media finance, TV finance, film finance
  • Business models
  • Business finance planning
  • Start-up finance
  • Paid advertising as a revenue model for media
  • Value creation through paid and social media
  • Case study: The investment dilemma in the digital media world
  • Case study SuperRTL: Trom TV to multi-channel merchandising
  • Looking behind the scenes of TV programming and newspapers (e.g., how much does an on-air minute cost, why do newspapers award trial subscriptions)?

DIGITAL MARKETING
3 ECTS

  • Digital Marketing basics
  • Differentiation of the most important Digital Marketing channels
  • Search Marketing techniques and tools
  • Repetition of Social Media Marketing techniques and tools
  • E-Mail Marketing techniques and tools
  • Mobile Marketing techniques and tools
  • Affiliate Marketing techniques and tools
  • Cross-media and Transmedia Marketing techniques and tools
  • Combination of Digital Marketing channels.

GAME CONCEPTION AND DESIGN
3 ECTS

  • History of game development
  • Genres: adventure games, role and strategy games, ego shooter, serious games, multiplayer (online) games, browser games
  • Connection of online games to online social networks
  • The gaming industry: professional roles, the development team, project-based management practices
  • Media/ game and app conception: conception process; drafting methods
  • Media conception for games: design requirements, game conception for different target groups; youth protection
  • Copyright
  • Game conception: development of stories, characters, environment, level designs
  • Content development for games and apps
  • Tools for game and app development (e.g., “App Inventor”)
  • Linear and non-linear storytelling; audiovisual storytelling
  • Visual aesthetics
  • Graphics
  • Artwork in games: 2 and 3D Art
  • Sound design and composition

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course. The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

OPTION A INTERNSHIP AND SEMESTER ABROAD
35 ECTS

Nach einem zweimonatigem Praktikum im In- oder Ausland verbringen Sie das fünfte Semester an einer unserer Partnerhochschulen im Ausland. Das International Office unterstützt Sie bei der Vorbereitung und beim Auswahl- und Bewerbungsprozess.

OPTION B INTERNSHIP AND MEDIA PROJEKT
35 ECTS

Nach einem viermonatigem Praktikum bearbeiten Sie in Abstimmung mit einem Betreuer der CBS eigenständig ein Projekt, das Sie auch in Zusammenarbeit mit einem Unternehmen umsetzen können. Thematisch muss sich das Projekt von der Bachelorarbeit unterscheiden.

BACHELOR THESIS TUTORIAL
1 ECTS

BACHELOR THESIS
12 ECTS

DIGITAL MANAGEMENT
3 ECTS

  • The digital transformation and its impact on businesses and professional roles
  • Digital strategy development
  • Big/ smart data
  • Industry 4.0
  • Mobile markets
  • Open innovation
  • The digital workplace
  • Digital operations management
  • Digital rights management
  • Sustainable digital management

MEDIA TRENDS
3 ECTS

  • History of media trends
  • Media studies
  • Virtual reality
  • Augmented Reality
  • Devices
  • Trends in media contents
  • Trends in the media value chains
  • Marketing and advertising trends
  • Trends in branding management
  • Trends in entertainment industries
  • Internet socio-economics
  • Trends in e-commerce
  • Social commerce
  • Upcoming media markets

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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