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INTRODUCTION TO BUSINESS OPERATIONS
3 ECTS

  • Introduction: Basic business, economic, and market principles and key terms
  • External Business Environment
  • Global Markets
  • Competitive Environment
  • Internal Environment
  • Management, Leadership & Motivation
  • Business Function: HR
  • Business Function: Operations
  • Business Function: Marketing
  • Business Function: Finance and Accounting
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

BUSINESS LAW
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Solving problems (e.g. failure to perform, liabilities)
  • Safeguarding creditors’ rights
  • Forms of business organizations

MATHEMATICS
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of derivatives
  • Understanding Differential Equations
  • Applications of Differential equations
  • Understanding Logarithms
  • Applications of Logarithms

STATISTICS
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Interval estimations
  • Hypothesis development and testing
  • Simple linear regressions

FINANCIAL ACCOUNTING
6 ECTS

  • The purpose of accounting
  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Inventory valuation
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Accrual accounting
  • Basic ratio analysis

INTRODUCTION TO BUSINESS PSYCHOLOGY
3 ECTS

  • Introduction
  • Historical perspectives
  • Development of different approaches
  • Biology & sensation
  • Human development
  • Perception and attribution (individual perspective)
  • Cognition and states of consciousness
  • Conditioning and learning
  • Memory
  • Language and intelligence
  • Constructed realities

GENERAL PSYCHOLOGY AND RESEARCH METHODS
3 ECTS

  • Motivated behaviours
  • Emotions
  • Stress & health
  • Personality
  • Disorders
  • Therapy
  • Research methodology and psychology
  • Characteristics of the scientific method
  • Techniques and settings (experiments, field study, interviews, observation, analysis
  • of documents, case study, action research)
  • Framework and ethical issues

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficien user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MICRO ECONOMICS
6 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

  • Introduction (Relevance of HRM and future challenges of HRM)
  • Recruitment and Attraction
  • Selection
  • HR Planning, Controlling & Instruments (e.g. Analysis and Design of Work)
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • HR Ethics
  • Trends in HRM (e.g. Work-Life-Balance, Employability, Diversity, …)

MARKETING
3 ECTS

  • Marketing Definition and Process
  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment (Micro)
  • Marketing Environment (Macro)
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments (Product, Price Place, Promotion)
  • Marketing and Sustainability

MARKET RESEARCH
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Qualitative research
  • Quantitative research
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Basic data analysis (how to use it)
  • Report preparation and presentation

COST ACCOUNTING
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Job costing
  • Process costing
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue
  • Budgeting

PERSONALITY PSYCHOLOGY
3 ECTS

  • Historical overview of personal psychology (important Scientist: Binet, McKeen-Cattell, Galton and Stern)
  • Different scientific schools (Maslow, Lewin, Freud, Adler)
  • Theories of personality (modern vs. classic)
  • Humanistic Theories
  • Psychodynamic Theories
  • Social-Cognitive Theories
  • Similarities and differences between personal theories
  • Measurement of Personality

COMMUNICATION AND MANAGEMENT COMPETENCE
3 ECTS

  • Self-Monitoring and Reflection
  • Role of non-verbal communication
  • Role of Empathy
  • Effective use of questions
  • Paraphrasing and Summarising
  • Models of Personal and Professional Communication
  • Managing Conflicts
  • Interaction with individuals with special communication needs
  • Brand and Reputation Management
  • Media Relation Management
  • Public Relations
  • Constructive use of Crisis Communication

BUSINESS ENGLISH
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGEN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MACRO ECONOMICS
6 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

STRATEGIC MANAGEMENT
3 ECTS

  • Introduction to Strategy and Strategic Management
  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Generic business-level strategies for competitive advantage
  • Basic corporate-level strategic choices for long-term profitability
  • Diversification strategy
  • International market entry modes
  • Mergers, acquisitions and alliances
  • Strategic entrepreneurship and innovation
  • Strategic leadership
  • Organizational structure and controls
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

INTERNATIONAL MANAGEMENT
3 ECTS

  • Global competition and the transnational corporation in the global economy
  • Emerging markets
  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • New approaches in International Management (Born Global, QRC, …)
  • Networks and innovation
  • Managing people in multinational enterprises
  • Managing expatriates
  • Leadership and management behavior in multinational companies
  • Organizational culture
  • Subsidiary culture

SOCIAL SCIENCE BASICS
3 ECTS

  • Social sciences and its methods
  • Individual and society
  • Human behaviour and organisation
  • Development of civilisations
  • Culture and the individual
  • Values and values change
  • Decision making and power
  • Politics and society
  • Social and political institutions
  • Economics and society
  • Global issues

EMPIRICAL SOCIAL RESEARCH
3 ECTS

  • Theory and hypotheses
  • Qualitative method
  • Quantitative method
  • Research designs
  • Data collection methods
  • Correlation and Causality
  • Sampling
  • Data collection
  • Coding
  • Ethics

SOCIAL PSYCHOLOGY AND THE WORKPLACE
3 ECTS

  • Introduction to social psychology
  • History of social psychology
  • Individualistic and social theories of the self
  • Social identity
  • Social influence
  • Effect of attitudes on social behaviour (pro- and antisocial behaviour)
  • Social perception and resulting causal attribution
  • Groups
  • Group norms and behaviour
  • Conformity and “Groupthink”
  • Interaction and conflict
  • Symbols and categorization
  • Ideology and power
  • Examples of applied social psychology in the workplace

ORGANISATIONAL PSYCHOLOGY
3 ECTS

  • History of organisational psychology
  • Individual decision making
  • Communication
  • Conflict management
  • Attitudes, values, job satisfaction and commitment
  • Motivation theories and organisational applications
  • Effective teams
  • Leadership and management style
  • Power and politics
  • Health and work
  • Organisational structure and design
  • Organisational culture
  • Organisational change and development

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • Sustainable & Eco- and Nature-based Tourism Planning & Development

INTERNATIONAL MARKETING
3 ECTS

  • Nature and Definition of International Marketing
  • Analysing the International Marketing Environment (Micro + Macro)
  • Challenges in times of Globalization and Social Media/Web2.0
  • Social and Cultural Considerations in International Marketing
  • Cross Cultural Analysis and Transnational Segmentation
  • The Process of Potential Market Assessment
  • Defining the Global Strategic Position
  • The Market Entry Strategy
  • International Product Management
  • International Communication, Branding and PR in The Web 2.0 age
  • Pricing and Distribution in International Markets
  • Analyzing the Future Environment – Megatrends

INTERNATIONAL HUMAN RESOURCE MANAGEMENT
3 ECTS

  • Introduction to international HRM
  • The organizational context
  • IHRM in cross-border mergers and acquisitions, international alliances and SMEs
  • Staffing international operations
  • Recruiting and selecting staff for international assignments
  • International training and development
  • Re-entry and career issues
  • International performance management
  • International compensation I: Expatriate rewards
  • International compensation II: Pay and reward from a comparative perspective
  • International industrial relations and institutional contexts
  • International business ethics, CSR and HRM
  • IHRM trends and future challenges

MEDIA PSYCHOLOGY
3 ECTS

  • Different types of media
  • Election and utilization of media
  • Forms of communication
  • Media & society
  • Historical overview and economic issues
  • Psychological aspects of mass media
  • Different genres of media and their underlying psychology
  • Psychological implications for politics
  • Stereotypes and prejudices caused by media
  • Impression management and psychology in Public Relations
  • Media socialisation and media competency
  • Prosocial and antisocial effects of media (e.g. violence, sex, education)
  • Utilization of media by and effect on children
  • Media & adolescence
  • Design of media
  • Usability: optimization of user interfaces
  • Application of media

CONSUMER BEHAVIOUR
3 ECTS

  • Introduction to consumer behaviour
  • Advertisement and buying behaviour
  • Principles of buying decisions (decision models, types of buying situations)
  • Initiation of buying behaviour (perception, attention, learning and memory in market settings)
  • Activating processes in human behaviour (motivation and emotion)
  • Automatic information processing
  • Associations and context effects
  • Consistency and reactance
  • Evaluation and satisfaction
  • Attitudes and lasting change of attitudes
  • Advertisement Design
  • Measurement and Limitations of market research
  • Opportunities and challenges of consumer psychology

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes.

The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level.

Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SEMESTER ABROAD
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The CBS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

BACHELOR THESIS TUTORIAL
1 ECTS

BACHELOR THESIS
12 ECTS

NEW TRENDS IN BUSINESS PSYCHOLOGY
3 ECTS

Due to the workshop nature of this course, plus the fact that it deals with current trends, the contents of the course might change, in relation to the new trends and developments in business psychology.

  • Introduction to new trends
  • Economic, social and technological developments
  • Opportunities and challenges of the new developments
  • New fields of psychology:
  • Health psychology
  • Career guidance
  • Counselling and coaching Psychology
  • Occupational and Organisational
  • Psychology
  • Educational psychology
  • New trends in gender studies
  • New trends in research (in particular the Internet)
  • Critical review of the academic literature

APPLIED PSYCHOLOGY
3 ECTS

Due to the workshop nature of this course, plus the fact that it deals with current trends, the contents of the course might change, in relation to the new trends and developments in business psychology.

  • Introduction to new trends
  • Economic, social and technological developments
  • Opportunities and challenges of the new developments
  • New fields of psychology:
  • Health psychology
  • Career guidance
  • Counselling and coaching Psychology
  • Occupational and Organisational
  • Psychology
  • Educational psychology
  • New trends in gender studies
  • New trends in research (in particular the Internet)
  • Critical review of the academic literature

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

In der Vorlesungsfreien Zeit zwischen dem 4. und 5. Semester absolvieren Sie ein mindestens achtwöchiges Praktikum in Deutschland oder im Ausland. Unsere Abteilung Career Services unterstützt Sie bei der Suche nach einem geeigneten Unternehmen.

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